Nielson is the global leader in internet media and market research. They carried out the study on US internet advertising pertaining to ads relevance on different websites. The study is still going on and the charts get updated on real-time basis. Following pie chart depicts the ads relevance as of today. Pie Chart clearly depicts that Leaderboard (728x90), Medium Rectangle (300x250), non-standard Dimension, Wide Skyscraper (160x600) constitute about 82% and are the favorite ads dimensions for webmasters.
Source: Nielsen OnlineThese sizes are famous from webmasters point of view because they give the better ad relevance and in return better money from advertisers.
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